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Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning writing community that explores the digital publishing landscape.

I created Medium Course as both a blog full of free resources and a course for Medium writers. In addition to publishing thousands of articles on Medium over the past several years, I have a top writer on Medium in numerous categories, and my articles have received over 10,000,000 views!

If you have any questions about Medium or want to contact me please use my contact page or reach out to me through my personal website.

-Casey

Research and organization are essential when writing on Medium, especially for Deep Dives articles. These articles require thorough structuring to ensure readers can easily follow complex information. An effective way to do this is by using clear sections and bullet points to break down data and arguments. Organizing content helps maintain reader interest and enhances …

Read More about Formatting for Deep Dives: How to Organize Research-Based Articles on Medium

Creating emphasis in Medium stories can really grab a reader’s attention. Using italics and bold strategically helps convey the right message while keeping the text engaging. For adding emphasis, choose italics for softer emphasis and bold for a stronger impact. Consider the context of your story when deciding which technique to use. Italics are often …

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Creating a memorable brand on Medium can be as simple as taking advantage of the platform’s custom header image feature. This feature allows users to set a background image that stretches across their publication page, adding a personal touch to their brand. By strategically choosing a distinctive header image, users can enhance their online presence …

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Creating engaging articles on Medium is not just about great writing; it’s also about effective formatting. Using features like headings, bullet points, and pull quotes can make an article easier to read and more visually appealing, ultimately drawing in more readers. This approach also helps in delivering content in digestible chunks, enhancing reader engagement and …

Read More about Formatting Medium Articles for Cross-Promotion and Collaboration: A Friendly Guide

Creating data-driven articles on Medium can captivate readers by making complex information easy to understand. To achieve this, using tables and charts effectively can transform raw data into compelling visuals that engage the audience. Adding visual elements helps to break up text and make content more memorable and digestible. With numerous tools available, writers have …

Read More about How to Use Tables and Charts for Data-Driven Articles on Medium

Bringing different voices into a podcast or blog can make content more engaging and insightful. Listeners and readers get to hear unique perspectives, and the dynamic interaction can keep them hooked. To effectively showcase multiple voices, structuring interviews and guest posts appropriately is key. Incorporating multiple voices requires thoughtful planning to ensure each contributor’s input …

Read More about Formatting Interviews and Guest Posts to Showcase Multiple Voices

Breaking down complex topics on Medium can be a challenge, but using the right formatting can make it easier and more engaging for readers. By using headers, bullet points, and short paragraphs, you can turn long, difficult text into manageable sections that readers can understand and enjoy. Effective formatting on Medium transforms intricate subjects into …

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Punchlines bring humor to life, making the audience laugh and think. Writing jokes is an art, and using the right tools can amplify a punchline’s impact. Medium’s formatting tools can help writers craft jokes by organizing punchlines for clarity and comedic timing. When setting up a punchline, it’s important to create a setup that draws …

Read More about Formatting for Humor: How to Set Up Punchlines Using Medium’s Tools

Medium is a great platform for sharing articles, but to really get traction, cross-platform promotion is key. To effectively format a Medium article for cross-platform promotion, focus on creating engaging content with catchy headlines and visuals tailored for each platform. This approach not only enhances visibility but also encourages more readers to engage with the …

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