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Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning writing community that explores the digital publishing landscape.

I created Medium Course as both a blog full of free resources and a course for Medium writers. In addition to publishing thousands of articles on Medium over the past several years, I have a top writer on Medium in numerous categories, and my articles have received over 10,000,000 views!

If you have any questions about Medium or want to contact me please use my contact page or reach out to me through my personal website.

-Casey

Crafting a clear “how-to” article on Medium demands thoughtful structure to guide readers seamlessly through the steps. Highlighting clear instructions with well-organized sections helps readers grasp the process with ease. This approach keeps them engaged and ensures they leave with practical knowledge. It’s helpful to begin with a concise overview of what the article will …

Read More about How to Structure ‘How-To’ Articles for Maximum Clarity on Medium

Pull quotes can transform an article by drawing readers’ attention to key points and adding visual appeal. By strategically placing pull quotes near important sections or close to headlines, authors can emphasize critical insights without disrupting the flow of the content. These quotes act as signposts, guiding readers through the article. When used effectively, pull …

Read More about Using Pull Quotes Effectively to Highlight Key Insights in Medium Articles

Crafting a professional-looking case study on Medium can seem daunting at first, but it doesn’t have to be. Mastering case study formatting on Medium involves understanding key elements like layout, structure, and visual appeal. Starting with a clean and organized design can greatly enhance readability and engagement. A well-formatted case study has the power to …

Read More about How to Format Case Studies for a Professional Look on Medium

In the digital age, delivering educational content requires more than just good information; it needs to be accessible and easy to read. Medium offers useful tools to enhance readability and engagement. By using features like headers, bullet points, and visual elements, writers can make their content more digestible and appealing to readers. A well-structured article …

Read More about Optimizing the Flow of Educational Content Using Medium’s Formatting Features

Medium is a great platform for sharing articles, but to really get traction, cross-platform promotion is key. To effectively format a Medium article for cross-platform promotion, focus on creating engaging content with catchy headlines and visuals tailored for each platform. This approach not only enhances visibility but also encourages more readers to engage with the …

Read More about How to Format a Medium Article for Cross-Platform Promotion

Punchlines bring humor to life, making the audience laugh and think. Writing jokes is an art, and using the right tools can amplify a punchline’s impact. Medium’s formatting tools can help writers craft jokes by organizing punchlines for clarity and comedic timing. When setting up a punchline, it’s important to create a setup that draws …

Read More about Formatting for Humor: How to Set Up Punchlines Using Medium’s Tools