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Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning writing community that explores the digital publishing landscape.

I created Medium Course as both a blog full of free resources and a course for Medium writers. In addition to publishing thousands of articles on Medium over the past several years, I have a top writer on Medium in numerous categories, and my articles have received over 10,000,000 views!

If you have any questions about Medium or want to contact me please use my contact page or reach out to me through my personal website.

-Casey

Crafting a case study that effectively highlights the problem-solution journey can significantly engage audiences on Medium. By focusing on clear storytelling and visual appeal, writers can connect with readers and clarify complex processes. Readers appreciate when case studies are not just a dry presentation of facts but a compelling narrative that walks them through the …

Read More about Formatting Case Studies to Highlight Problem-Solution Journeys on Medium

Creating a strong personal brand on Medium involves more than just writing great content. Consistent formatting is essential because it enhances readability and strengthens brand identity. When readers see a well-structured article, they’re more likely to stick around and engage with the content. Using consistent headers, subheaders, and formatting signals professionalism and helps readers navigate …

Read More about The Role of Consistent Formatting in Building a Personal Brand on Medium

Research papers and scientific articles hold great value in the academic community, and creating them on Medium can enhance accessibility. For many, the challenge lies in making the content both informative and appealing. Utilizing formatting tools such as headers, subheaders, and bullet points can help to structure the article, making it easier for readers to …

Read More about Formatting Scientific Articles and Research Papers on Medium

Crafting effective personal development articles on Medium requires thoughtful formatting to engage readers. By using headers, subheaders, and bullet points, writers can make their content easy to follow and visually pleasing. Adopting these techniques helps readers digest the information quickly, enhancing their overall experience. A mix of text formatting options like bold, italics, and quotes …

Read More about Formatting Personal Development Articles on Medium for Maximum Impact

Captions bring images and videos to life by adding essential context to Medium articles. By using captions, writers can share additional information or give credit to the creator, enhancing the reader’s experience. This extra layer of detail can transform a static image into an engaging piece of content. Readers on Medium often appreciate when visuals …

Read More about How to Use Captions to Add Context to Images and Videos in Medium Articles