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Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning writing community that explores the digital publishing landscape.

I created Medium Course as both a blog full of free resources and a course for Medium writers. In addition to publishing thousands of articles on Medium over the past several years, I have a top writer on Medium in numerous categories, and my articles have received over 10,000,000 views!

If you have any questions about Medium or want to contact me please use my contact page or reach out to me through my personal website.

-Casey

Creating a strong personal brand on Medium involves more than just writing great content. Consistent formatting is essential because it enhances readability and strengthens brand identity. When readers see a well-structured article, they’re more likely to stick around and engage with the content. Using consistent headers, subheaders, and formatting signals professionalism and helps readers navigate …

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Crafting a case study that effectively highlights the problem-solution journey can significantly engage audiences on Medium. By focusing on clear storytelling and visual appeal, writers can connect with readers and clarify complex processes. Readers appreciate when case studies are not just a dry presentation of facts but a compelling narrative that walks them through the …

Read More about Formatting Case Studies to Highlight Problem-Solution Journeys on Medium

Crafting minimalist articles requires an eye for simplicity and elegance. By focusing on a few key elements, writers can create clean and sleek aesthetics that captivate readers. Using a limited color palette, concise headings, and ample white space are essential practices for achieving a minimalist look. Minimalist design principles can be applied to article formatting …

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Creating a Medium profile that looks professional and is easy to read is crucial for writers wanting to make a good impression. A well-designed profile can attract more readers and followers by showcasing who the writer is, both personally and professionally. Readers tend to be drawn to profiles that communicate clearly and visually appeal. Good …

Read More about Formatting Your Medium Profile Page for Professionalism and Readability

Creating quizzes and interactive content on Medium can significantly boost reader engagement by making articles more dynamic and engaging. When designing these elements, using a clean and readable format is crucial to maintain the reader’s interest. Interactive elements such as polls and quizzes should invite users to participate actively, enhancing their overall experience. Incorporating interactive …

Read More about Best Practices for Formatting Quizzes and Interactive Content on Medium

Crafting a Medium article that captivates readers involves more than just choosing the right topic. It’s about how the article is presented and structured. Using headers, subheadings, and bullet points can make the content easier to digest, increasing reader engagement. This strategy not only makes the text visually appealing but also guides readers smoothly through …

Read More about How to Format Medium Articles to Build and Maintain Reader Interest

Creating an engaging story introduction on Medium is crucial for capturing your audience’s attention. Using Medium’s formatting tools effectively can greatly enhance the readability and appeal of your articles. By emphasizing key points with headers, bullet points, or strategic bolding, writers can make their content more accessible and inviting. One of the best ways to …

Read More about Using Medium Formatting Tools to Create Engaging Story Introductions

Writing on Medium requires careful attention to both content and presentation, especially during ethical discussions and debates. Effective formatting can clarify arguments and improve engagement, making discussions more insightful and respectful. By using techniques like headers, bullet points, and quotes, writers can guide readers through complex ideas with ease. In ethical debates, clarity is crucial …

Read More about Formatting for Ethical Discussions and Debates on Medium