Skip to Content

Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning writing community that explores the digital publishing landscape.

I created Medium Course as both a blog full of free resources and a course for Medium writers. In addition to publishing thousands of articles on Medium over the past several years, I have a top writer on Medium in numerous categories, and my articles have received over 10,000,000 views!

If you have any questions about Medium or want to contact me please use my contact page or reach out to me through my personal website.

-Casey

Writing on Medium requires careful attention to both content and presentation, especially during ethical discussions and debates. Effective formatting can clarify arguments and improve engagement, making discussions more insightful and respectful. By using techniques like headers, bullet points, and quotes, writers can guide readers through complex ideas with ease. In ethical debates, clarity is crucial …

Read More about Formatting for Ethical Discussions and Debates on Medium

Formatting news and current events articles for quick readability is key to keeping readers engaged. Busy readers want to get the main points quickly without wading through walls of text. Starting with a strong, concise opening is essential to grab the reader’s attention right away. In news writing, clarity and simplicity work best. Using short …

Read More about How to Format News and Current Events Articles for Quick Readability

Writing headlines that grab attention involves more than just clever words. It taps into human psychology, using techniques that motivate people to engage. Understanding what makes readers click is key to crafting compelling headlines. Each headline should touch on emotions, curiosity, and provide value or clarity. Writers use different strategies like highlighting benefits or posing …

Read More about The Psychology of Writing Headlines that Grab Attention on Medium

Many writers on Medium are exploring ways to refine their content strategies. By leveraging data analytics, authors can identify what resonates with their audience and adjust their writing to maximize engagement. Understanding key metrics like views, reads, and claps can significantly impact a writer’s approach. Medium’s built-in analytics tools provide insights into these metrics, helping …

Read More about Using Data Analytics to Improve Your Medium Writing Strategy

Storytelling is a skill that anyone can learn and harness for success on Medium. By crafting captivating narratives, writers can engage readers and boost their visibility on the platform. This skill is not limited to professional writers; anyone with a passion for storytelling can improve their reach and impact. On Medium, it’s essential to experiment …

Read More about How to Leverage Storytelling Techniques for Success on Medium

Crafting a personal brand is a vital step for any writer on Medium. By establishing a distinctive presence, writers can connect more effectively with their audience and set themselves apart from the crowded field. This allows them to build a loyal readership that eagerly anticipates their next piece. Personal branding involves showcasing your unique voice …

Read More about The Importance of Personal Branding in Your Medium Writing Journey