Skip to Content

Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning writing community that explores the digital publishing landscape.

I created Medium Course as both a blog full of free resources and a course for Medium writers. In addition to publishing thousands of articles on Medium over the past several years, I have a top writer on Medium in numerous categories, and my articles have received over 10,000,000 views!

If you have any questions about Medium or want to contact me please use my contact page or reach out to me through my personal website.

-Casey

Crafting a personal brand is a vital step for any writer on Medium. By establishing a distinctive presence, writers can connect more effectively with their audience and set themselves apart from the crowded field. This allows them to build a loyal readership that eagerly anticipates their next piece. Personal branding involves showcasing your unique voice …

Read More about The Importance of Personal Branding in Your Medium Writing Journey

Storytelling is a skill that anyone can learn and harness for success on Medium. By crafting captivating narratives, writers can engage readers and boost their visibility on the platform. This skill is not limited to professional writers; anyone with a passion for storytelling can improve their reach and impact. On Medium, it’s essential to experiment …

Read More about How to Leverage Storytelling Techniques for Success on Medium

Many writers on Medium are exploring ways to refine their content strategies. By leveraging data analytics, authors can identify what resonates with their audience and adjust their writing to maximize engagement. Understanding key metrics like views, reads, and claps can significantly impact a writer’s approach. Medium’s built-in analytics tools provide insights into these metrics, helping …

Read More about Using Data Analytics to Improve Your Medium Writing Strategy

Writing headlines that grab attention involves more than just clever words. It taps into human psychology, using techniques that motivate people to engage. Understanding what makes readers click is key to crafting compelling headlines. Each headline should touch on emotions, curiosity, and provide value or clarity. Writers use different strategies like highlighting benefits or posing …

Read More about The Psychology of Writing Headlines that Grab Attention on Medium

Engaging your audience on Medium can be greatly enhanced by using the Highlights feature. Highlights allow readers to capture important parts of an article, which can boost their connection and reactions to your content. This feature is not only beneficial for readers but also provides writers with insights into what resonates with their audience. Medium …

Read More about Using Medium’s Highlights Feature to Engage Your Audience