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Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning writing community that explores the digital publishing landscape.

I created Medium Course as both a blog full of free resources and a course for Medium writers. In addition to publishing thousands of articles on Medium over the past several years, I have a top writer on Medium in numerous categories, and my articles have received over 10,000,000 views!

If you have any questions about Medium or want to contact me please use my contact page or reach out to me through my personal website.

-Casey

Consistency plays a crucial role in growing an audience on Medium. When writers post regularly, they increase their chances of being noticed by a wider audience and attract more followers. This reliable posting schedule signals to algorithms that an account is active, boosting post visibility. Consistent posting helps create a recognizable brand experience, making followers …

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Writers on Medium have a valuable tool at their fingertips: the platform’s statistics page. By analyzing Medium stats, writers can identify what’s working well and what needs improvement, honing their craft over time. These insights not only highlight popular topics among readers but also reveal when your audience is most active. For those who want …

Read More about How to Leverage Medium Stats to Improve Your Writing Over Time

Emotional storytelling plays a crucial role in creating a connection between readers and writers on Medium. By weaving genuine emotions into stories, writers can build a sense of trust and authenticity. This connection encourages readers to engage more deeply with the content and fosters a loyal readership. Emotions act as a bridge, linking the characters’ …

Read More about The Role of Emotional Storytelling in Building Reader Trust on Medium

When readers browse through articles on Medium, trust and credibility often determine whether they keep reading or move on. Incorporating case studies into content is an effective way to boost credibility and engage readers. They provide real-world examples that can resonate with an audience, showing how theories and strategies work in practice. Case studies offer …

Read More about Using Case Studies to Make Your Medium Content More Credible

Crafting persuasive articles on Medium can transform casual readers into engaged followers. Using a balance of passion and objectivity helps capture interest and foster meaningful dialogue. By addressing the needs and interests of the audience, writers can inspire action. Structuring your article for readability is key. Engaging articles often use short paragraphs and subheadings to …

Read More about How to Write Persuasive Articles on Medium That Convert Readers

Creating a headline that captures attention and drives engagement is an essential skill for anyone writing on Medium. To maximize clicks and shares, a headline should be concise, intriguing, and specific. Catchy headlines increase the likelihood of a reader stopping to take a look, which is crucial in a fast-paced digital environment. Research shows that …

Read More about How to Craft Medium Headlines That Maximize Clicks and Shares

As the digital world rapidly evolves, Medium remains a prominent platform where writers engage readers with captivating stories and insights. In 2025, embracing emerging trends like AI-driven content and personalized storytelling will be key to thriving on Medium. This shift promises to enhance how authors connect with their audience, making the platform even more dynamic. …

Read More about The Future of Writing on Medium: Trends to Watch for in 2025

Creating a newsletter from your Medium stories is a great way to connect with your audience on a deeper level. Repurposing articles into a newsletter allows writers to reach readers directly through their inbox, expanding their audience beyond the Medium platform. It’s a smart approach for anyone wishing to cultivate long-term relationships with readers, as …

Read More about How to Turn Your Medium Stories into a Newsletter: A Friendly Guide

Writing about controversial topics on Medium can be tricky, but it’s also a chance to share important stories. When writers tackle sensitive issues, they must do so with care and awareness. Approaching sensitive topics with empathy and thorough research ensures that the content is respectful and insightful. Readers are drawn to pieces that provide new …

Read More about Writing on Controversial Topics: Friendly Guide to Sensitive Issues on Medium