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Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning writing community that explores the digital publishing landscape.

I created Medium Course as both a blog full of free resources and a course for Medium writers. In addition to publishing thousands of articles on Medium over the past several years, I have a top writer on Medium in numerous categories, and my articles have received over 10,000,000 views!

If you have any questions about Medium or want to contact me please use my contact page or reach out to me through my personal website.

-Casey

Many writers on Medium have valuable stories and ideas that could reach a wider audience. To turn these articles into a published book or e-book, they need a clear theme and a collection of related pieces. With the right steps, anyone can transform their digital content into a cohesive, engaging book. The process begins by …

Read More about How to Turn Your Medium Articles into a Published Book or E-Book

Writing for Medium’s curated collections can open the door to a wider audience and greater engagement. To get featured, authors need to craft compelling stories that resonate with readers and align with Medium’s curation standards. Understanding these guidelines can make a significant difference in how an article is received. Medium values originality and depth in …

Read More about How to Write for Medium’s Curated Collections and Get Featured

Using Medium’s “Stats” feature can significantly enhance a writer’s ability to connect with their audience. By analyzing metrics like read ratios and claps, writers can understand what content resonates with their readers and refine their approach accordingly. This tool is not just about tracking numbers; it provides insightful data that can shape more engaging and …

Read More about How to Use Medium’s “Stats” to Track Reader Behavior and Improve Your Writing Effectively

When writing for Medium, making text easy to read can help capture a reader’s attention. Effective subheadings are a key tool that allows readers to quickly find what they’re looking for and keeps them engaged. Using clear and catchy subheadings throughout the article enhances its scannability and makes the content more inviting. Readers often skim …

Read More about How to Make Your Medium Article More Scannable with Effective Subheadings

Publishing articles on Medium can be a great way to share ideas and connect with readers. Many writers struggle to attract both organic traffic and subscribers, which can make it hard to grow their audience. To succeed, they should focus on creating high-quality content that is optimized for search engines while also engaging their readers. …

Read More about How to Publish Articles on Medium That Attract Both Organic Traffic and Subscribers

Short sentences have a unique power to engage readers on platforms like Medium. Concise content delivers clear messages quickly, making it more digestible and impactful. This technique not only respects the reader’s time but also enhances understanding. Readers often juggle multiple tasks and appreciate when information is readily accessible. The bite-sized nature of short sentences …

Read More about The Power of Short Sentences: Why Concise Formatting Works on Medium

Creating a consistent look for a series of Medium articles can greatly enhance the reader’s experience. When articles are formatted with a similar style, it helps establish a recognizable brand and makes the series feel cohesive. Using consistent headers, subheaders, and bullet points is essential in making your content easy to read and visually appealing. …

Read More about Creating a Consistent Look: How to Format a Series of Medium Articles

Organizing lists of resources or recommendations on Medium can be tricky, yet it’s essential to hold your reader’s attention. Formatting lists with clear headers, bullet points, and concise descriptions makes them easy to scan and digest. Utilizing these strategies can transform a dense block of text into an engaging read. Medium offers various tools that …

Read More about How to Format Lists of Resources or Recommendations for Easy Reading on Medium