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Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning writing community that explores the digital publishing landscape.

I created Medium Course as both a blog full of free resources and a course for Medium writers. In addition to publishing thousands of articles on Medium over the past several years, I have a top writer on Medium in numerous categories, and my articles have received over 10,000,000 views!

If you have any questions about Medium or want to contact me please use my contact page or reach out to me through my personal website.

-Casey

Creating a consistent look for a series of Medium articles can greatly enhance the reader’s experience. When articles are formatted with a similar style, it helps establish a recognizable brand and makes the series feel cohesive. Using consistent headers, subheaders, and bullet points is essential in making your content easy to read and visually appealing. …

Read More about Creating a Consistent Look: How to Format a Series of Medium Articles

Formatting interviews and Q&A sessions for readability is key to engaging readers on Medium. The right layout makes the content more inviting and easier to digest. Using clear headings and spacing, along with concise answers, can greatly improve a reader’s experience. When crafting these posts, it’s important to consider the flow of the conversation. Breaking …

Read More about How to Format Interviews and Q&A Sessions for Maximum Readability on Medium

Short sentences have a unique power to engage readers on platforms like Medium. Concise content delivers clear messages quickly, making it more digestible and impactful. This technique not only respects the reader’s time but also enhances understanding. Readers often juggle multiple tasks and appreciate when information is readily accessible. The bite-sized nature of short sentences …

Read More about The Power of Short Sentences: Why Concise Formatting Works on Medium

Case studies and testimonials can greatly enhance the value of a Medium article by providing real-world examples and personal experiences. Organizing these elements effectively helps readers understand and engage with the content more deeply. This can lead to longer reader engagement and more appreciation for the insights shared. Incorporating case studies alongside personal testimonials can …

Read More about How to Organize Case Studies and Testimonials in Medium Articles

Many writers on Medium are eager to share their thoughts and stories, yet not all of them know how to format their content effectively. Formatting can make a significant difference in how a story is received. By using clear, attractive formatting, writers can significantly boost their shares and likes. When readers encounter a well-formatted article, …

Read More about Formatting Medium Stories to Boost Shares and Likes: A Practical Guide

Captions and alt text play a crucial role in making images in Medium articles accessible and engaging. Alt text serves as a descriptive substitute for images that may not load properly, ensuring that all readers have an understanding of the visual content. Captions offer additional context, enhancing the reader’s experience and clarity. Medium has integrated …

Read More about Understanding the Role of Captions and Alt Text in Medium Image Formatting

In the world of writing, choosing between numbered lists and bullet points can make a big difference in how information is presented and understood. Use numbered lists when the order of items is important or when you need to reference specific points later. This can be particularly useful in manuals or instructions where sequence matters. …

Read More about Using Numbered Lists Effectively: When to Use Numbers vs. Bullets on Medium