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Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning writing community that explores the digital publishing landscape.

I created Medium Course as both a blog full of free resources and a course for Medium writers. In addition to publishing thousands of articles on Medium over the past several years, I have a top writer on Medium in numerous categories, and my articles have received over 10,000,000 views!

If you have any questions about Medium or want to contact me please use my contact page or reach out to me through my personal website.

-Casey

In today’s competitive digital landscape, it’s crucial for writers to optimize their Medium articles not just for views, but also for building an audience through email subscriptions and lead generation. By strategically using call-to-action prompts and integrating forms within articles, creators can significantly increase their subscriber base. This approach not only helps grow readership but …

Read More about Optimizing Medium Articles for Email Subscriptions and Lead Generation

Creating a consistent look across multiple Medium publications is key to building a strong and recognizable brand. Readers appreciate a unified style that makes navigation intuitive and engaging. By using consistent design elements such as fonts, colors, and layouts, your publications can maintain a cohesive aesthetic that resonates with your audience. Consistency in design helps …

Read More about Creating a Consistent Look Across Multiple Medium Publications

Creating a seamless reading experience on Medium involves more than just skillful writing. For an article to truly stand out, formatting plays a crucial role. Good formatting enhances narrative flow and coherence, making articles more engaging and easier to read. On Medium, using headers and subheaders effectively can organize thoughts and guide the reader through …

Read More about Formatting a Medium Article for Narrative Flow and Coherence

In the world of writing on Medium, using quotes from external sources can add a layer of credibility to your article. By skillfully incorporating well-chosen quotes, writers can support their arguments and engage readers. Credibility is enhanced when the quotes are formatted and cited correctly, showing your audience that you have done your research. Many …

Read More about How to Format Quotes from External Sources to Add Credibility to Your Medium Article

Creating effective calls to action (CTAs) is key to engaging readers on Medium. Smart use of Medium’s formatting tools can make CTAs more appealing and noticeable, encouraging readers to click and interact. Strategically placed CTAs can drive conversions and grow your audience. Medium’s simple formatting options, like bold text, italics, and emojis, help highlight CTAs …

Read More about Creating Effective Calls to Action Using Medium’s Formatting Tools

When writing an in-depth guide on Medium, getting the formatting right is crucial for engaging readers and making content easy to navigate. Effective use of headings, subheadings, and bullet points can significantly improve readability and retention. These elements guide the reader through the article, making complex information more digestible. Images and graphics also play a …

Read More about Best Practices for Formatting In-Depth Guides on Medium